P&G Innovation is about making our products work harder, so consumers don’t have to.
Our scientists innovate to create formulas that get your clothes cleaner, laundry fresher, floors shinier and so much more. We rigorously test our products to ensure they meet the highest standards for quality, efficacy and safety. We also recognize the value of independent ratings and reviews, which provide additional external validation from trusted experts like those at Good Housekeeping.
The Good Housekeeping Lab employees over 250 experts and consumers to test top household products for four months. Of the more than 1,000 products tested, ten P&G products were recognized. These include:
- Spotless Kitchen: Cascade Platinum Plus Dishwasher Detergent and Dawn Ultra Platinum EZ Squeeze Dish Liquid
- Cleanest Clothing: Tide Power Pods Febreze Odor Eliminators + Sport Odor Defense Laundry Detergent
- Fabulous Floors + Carpets: Swiffer Power Mop Starter Kit
- Brilliant Bathroom: Mr. Clean Clean Freak Multi-Purpose Cleaner and EC30 Toilet Cleaner
- Knockout Germ Killers: Microban 24 Hour Sanitizing Spray
- Expert Odor Eliminators: Febreze Air Mist
Read on to learn what Good Housekeeping says about our product innovations and why they topped the list!
Cascade Platinum Plus Dishwasher Detergent
GH LAB RESULTS: Nothing we dished out stumped this Cascade. More enzymes and grease-cutters boost cleaning and help items dry better. Say goodbye to the little pools of water in the bottom of your cups and glasses. Take it from one tester who said, “Even after the messiest meal, it cleaned every last speck.”
Dawn Ultra Platinum EZ Squeeze Dish Liquid
GH LAB RESULTS: GH Seal Star Dawn continues to set the standard for grease-cutting performance and long-lasting suds in our Lab and in consumer tests. And not a drop escaped through the secure valve on this bottle.
Tide Power Pods Febreze Odor Eliminators + Sport Odor Defense Laundry Detergent
GH LAB RESULTS: Our set-in spaghetti sauce, chocolate syrup and coffee stains were history. A tester said, “It removes bad odors way better than what I was using.”
Swiffer Power Mop Starter Kit
GH LAB RESULTS: Like other Swiffer mops, the PowerMop is battery-operated and works with its own cleaner. Super convenient and easy to maneuver, it cleaned our test floors fast, even the grout.
Mr. Clean Clean Freak Multi-Purpose Cleaner
GH LAB RESULTS: This GH Seal Star is the most convenient, effective and versatile multipurpose cleaner we have ever tested. It cuts through soil quickly, isn’t runny and wipes away easily without the need for extra rinsing or buffing. The lavender scent is EPA Safer Choice certified too. We think Mr. Clean is a rock star!
EC30 Toilet Cleaner
GH LAB RESULTS: We’re sold! Neat and easy to use and store, the pouches were more effective than any other new toilet cleaning tools we tested, and there are no plastic bottles to dispose of.
Microban 24 Hour Sanitizing Spray
GH LAB RESULTS: We like the idea of handles, doorknobs and more staying sanitized longer. It’s EPA-registered and a GH Seal star.
Febreze Air Mist
GH LAB RESULTS: Febreze not only zapped cooking odors fast but also kept them away. The scent was lovely and long-lasting, but not overpowering. We like how well the fine mist gets dispersed.
Want to see the full list of products? Check out the Good Housekeeping 2023 Best Cleaning & Organizing Awards Page.
