For over 100 years, DURABLE has been synonymous with German quality, design, and functionality, creating products built to last. Building on this legacy, they are excited to introduce RETHINK, a deeper commitment to sustainability and responsible production. RETHINK takes their sustainable practices to the next level, embedding environmental consciousness into every aspect of their business.
RETHINK is more than just a campaign – it’s a holistic approach. The concept centers around their key principles, known as the 4 R’s: Refuse, Reduce, Reuse, and Recycle. This mindset drives DURABLE to reconsider how they design, manufacture, and deliver their products, ensuring that every step of their process contributes to a more sustainable future.
The 4 R’s Explained
Refuse: DURABLE is committed to minimizing the use of single-use materials, particularly in packaging. As they strive to avoid disposable packaging for all of their products, they aim to significantly reduce plastic waste.
They have already cut down plastic waste by 695 pounds annually by avoiding plastic packaging materials for the popular Retractable Badge Reel. That number is only set to grow as they incorporate sustainable packaging for their entire range of products.
Reduce: They aim to reduce resource and packaging waste through energy-efficient technologies and diligent recycling. In their production facilities, over 80% of waste is recycled.
Reuse: Their products are designed to be durable and multifunctional. This focus on versatile design not only prolongs the product lifecycle but also provides added value to their customers.
Recycle: They incorporate certified recycled granulate in many products, ensuring materials can be easily separated for recycling. Their Blue Angel products, certified according to DE-UZ 30a criteria, are made of at least 80% recycled plastic.
Blue Angel is a prestigious environmental certification awarded by the German government, signifying products that meet high standards for environmental and health protection. It’s one of the oldest and most reputable ecolabels in the world. Products with the Blue Angel label are evaluated based on stringent criteria, including the use of recycled materials, reduced energy consumption, minimized harmful substances, and social responsibility.
The Blue Angel certification is comparable to certifications awarded in the United States. This includes the Environmental Protection Agency’s (EPA) ENERGY STAR program, which certifies products based on energy efficiency, and Green Seal, which assesses products for their environmental impact, including factors like resource conservation and reduced toxicity.
By choosing Blue Angel-certified products, customers can trust that they are supporting high environmental standards.
DURABLE’s Sustainability Process
Assessment: They regularly assess their environmental impact and identify areas for improvement, evaluating the entire lifecycle of their products from raw material sourcing to disposal.
Innovation: Innovation is central to their approach. They invest in research and development to create more sustainable products without compromising quality or functionality. This includes developing new materials and manufacturing techniques that reduce environmental impact.
Collaboration: DURABLE collaborates with suppliers, customers, and industry partners to promote sustainable practices across the supply chain. By fostering collaboration, they aim to create a ripple effect that extends beyond their operations.
Monitoring and Reporting: Transparency and accountability are vital. DURABLE regularly monitors their progress towards their sustainability goals and reports on their achievements.
By embracing sustainable practices through their RETHINK concept, DURABLE aims to lead with purpose and responsibility. They are dedicated to creating solutions that not only meet the highest standards of quality and design but also promote environmental stewardship and longevity. Join them as they embark on this journey towards a more sustainable and responsible future.
This content was provided by DURABLE.
