Recently we had the privilege of sitting with 3M’s Sales Director, Travis Kaste, and National Account Manager, John Gartner, two seasoned professionals in education and business supplies. They shared insights on how to expand your sales this back-to-school season by looking beyond traditional school supplies uses.
Educators are More Collaborative, and They’re Using Supplies Differently
In our interview, Travis Kaste identifies “Collaborative Teaching” as a growing trend in education. Collaborative Teaching is when educators emphasize classroom discussion and group activities more than traditional lectures. This shift in teaching style means that educators are utilizing products creatively. “They’re using Post-It® notes and Scotch tape in different ways,” says Kaste. “And they’re branching out to other products in the 3M portfolio.”
3 Ways Resellers Can Support Collaborative Teaching
Here are three ways you can grow your education business by supporting the changing needs of teachers and students:
- Branch out of back-to-school supplies. Consider the new ways educators are teaching collaboratively and be prepared to offer unique product solutions. Brands like Command have become increasingly popular in the education market as a hanging solution for ever-changing collaborative spaces.
- Leverage the notoriety of premium brands. Teachers talk, and they’re asking for products by brand name. Brands like Post It® Super Sticky have become popular among educators for use on cinder block walls where they post student ideas, goals and projects during class discussions.
- Cleaning products are also essential. Get communal spaces ready with 3M JanSan products. Floor pads and sponges are popular options and part of 3M’s back-to-school offerings.
Ready to work with us? We Can Help You Grow Your Education Business
Our expansive offering of products and solutions, backed by the growing demand for Collaborative Teaching, can help you supply teachers, administrators, and parents with all the learning and creative tools they and their students need to fill backpacks and classrooms.
Reach out now to learn more: https://www.sprichards.com/contact-us/
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