Create-a-Flyer™ program relaunches with significant upgrades.



October 10th, 2013

S.P. Richards Company, a wholly-owned subsidiary of Genuine Parts Company (GPC: NYSE) and leading wholesale distributor of business and office supplies, announced today…

Create-a-Flyer™ program relaunches with significant upgrades.

Popular do-it-yourself promotions builder Create-a-Flyer™ was relaunched recently with a number of program enhancements.
These include:

  • A multi-page option providing dealers the ability to build larger promotions or even mini-catalogs that could be product category specific, vertical market themed or in support of specific end user custom contracts
  • Expanded template design features now provide numerous options for borders and color gradients
  • Improved charting for blocks featuring multiple items, for example Sharpies in multiple colors or view binders in several sizes
  • Improved product descriptions
  • A built in QR code generator enabling dealers to direct customers to specific destinations such as a product detail page, weekly specials page on their website, a product video, or providing their customer the ability to load the dealer’s contact information into their smart phone or tablet
  • Dozens of new promotional themed banners providing greater variety than ever

“These program improvements were driven primarily by user feedback and suggestions we’ve received over the past year,” said Larry Goodman, Director of Marketing. “Dealer response to the new features has been extremely positive.”

Create-a-Flyer is a value-added resource available to all Advantage Program members. Additional details on Create-a-Flyer and the Advantage Program can be obtained by contacting a local S.P. Richards Sales Representative.

S.P. Richards Company, a wholly-owned subsidiary of Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several proprietary lines under the brand names of Lorell®, Integra™, Sparco™, Genuine Joe®, Nature Saver®, Compucessory®, Elite Image® and Business Source®. The company operates 42 Distribution Centers across the United States and Canada.

Genuine Parts Company is a distributor of automotive replacement parts and accessories in the U.S., Canada, Mexico and Australasia. The Company also distributes industrial replacement parts in the U.S., Canada and Mexico through its Motion Industries subsidiary. S. P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2012 revenues of $13.0 billion.




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