CampaignAdvantage™ program expanded with the launch of CampaignAdvantage™Plus



December 6th, 2013

S.P. Richards Company, a wholly-owned subsidiary of Genuine Parts Company (GPC: NYSE) and leading wholesale distributor of business and office supplies, announced today…

CampaignAdvantage™ program expanded with the launch of CampaignAdvantage™Plus

One year after launching CampaignAdvantage, an industry leading reseller email and social media program, S.P. Richards has announced the launch of CampaignAdvantagePlus. Through the enhanced program, resellers will be able to augment their customer touches with targeted sales growth campaigns in key categories and focus areas.

Like CampaignAdvantage, CampaignAdvantagePlus offers automated emails, social media, promotional flyers and more to provide a complete turnkey program that has been delivering exceptional results for participating resellers.

According to program manager Coleson Chase, “CampaignAdvantagePlus will complement CampaignAdvantage and help our customers gain focused exposure, further engage their end-users, and grow their sales through a set of targeted campaigns. Resellers have embraced the program and are seeing dramatic sales lift not only during the actual campaigns but in subsequent weeks as well.”

Resellers should contact their local S.P. Richards Sales Representative for details on how to participate.

S.P. Richards Company, a wholly-owned subsidiary of Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several proprietary lines under the brand names of Lorell®, Integra™, Sparco™, Genuine Joe®, Nature Saver®, Compucessory®, Elite Image® and Business Source®. The company operates 42 Distribution Centers across the United States and Canada.

Genuine Parts Company is a distributor of automotive replacement parts and accessories in the U.S., Canada, Mexico and Australasia. The Company also distributes industrial replacement parts in the U.S., Canada and Mexico through its Motion Industries subsidiary. S. P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2012 revenues of $13.0 billion.




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